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Evidence-based skincare insights, ingredient deep-dives, and expert guidance to help you navigate your skin journey with confidence.

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AI vs. Skinfluencers: Who Should You Trust With Your Skin?
Industry Insights• 9 min read

AI vs. Skinfluencers: Who Should You Trust With Your Skin?

Your feed is full of skincare advice. Influencers with flawless skin, dermatologists on TikTok, friends' recommendations, and AI platforms all promise solutions. So who should you actually trust when your skin and wallet are on the line?

Published • June 2025
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You've bought the viral serum and fancy moisturizer, but your skin still feels stuck. The uncomfortable truth? Your products might be fine — it's your routine that's broken.

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Skincare Basics

The Beginner's Guide to Building a Skincare Routine

Start with science, not hype. Learn the essential 3-step routine that actually works, avoid common beginner mistakes, and discover how to build a sustainable skincare practice around your unique needs.

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How to Know If a Skincare Product Is Right for You (Without Wasting $$)
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How to Know If a Skincare Product Is Right for You (Without Wasting $$)

Your bathroom probably looks like a skincare graveyard. Half-empty bottles that promised to change your life but mostly just changed your bank balance. There's a smarter way to do this.

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The Difference Between Purging and Breaking Out
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The Difference Between Purging and Breaking Out

You started a new skincare product and your skin gets worse. Cue the panic. Is this normal purging, or is your skin reacting badly to this expensive mistake?

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